Shopify takes indisposed Ye website online promoting swastika shirts later Tremendous Bowl advert

Shopify has taken indisposed a website online marketed by means of rapper Ye, previously referred to as Kanye West, that offered swastika t-shirts.

The rapper ran an commercial on Sunday throughout the Tremendous Bowl that directed audience to consult with Yeezy.com, the place it promoted a unmarried product — a $20 t-shirt with a lightless swastika. The website online was once on-line till Tuesday morning.

A Shopify spokesperson mentioned the Canadian e-commerce corporate took the website online indisposed for violating its phrases of carrier. The storefront has been changed with an error message that reads, “This store is unavailable.”

“This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify,” the spokesperson mentioned in a remark.

Shopify President Harley Finkelstein informed CNBC’s “Squawk on the Street” on Tuesday that the website online’s homeowners “had an entire day” to end up they weren’t violating the corporate’s insurance policies, “which did not happen.”

“The moment we realized this was not actually a real commerce practice, they weren’t actually engaging in authentic commerce, we pulled it down,” Finkelstein mentioned.

Finkelstein referred to as the website online, which prior to now offered a broader choice of t-shirts, pants and jackets, “disappointing.”

“I’m a proud Jewish entrepreneur,” Finkelstein informed CNBC’s Sara Eisen. “I’m a proud Jewish community member. You and I have talked about this in the past, that it’s a big part of my identity. So obviously I’m devastated by that.”

Within the days as much as the Tremendous Bowl, Ye had shared posts praising Adolf Hitler and calling himself a Nazi at the social media website online X. On Monday, his account on X, previously referred to as Twitter, was once deactivated. His profile now reads: “This account doesn’t exist.”

The transient Tremendous Bowl advert presentations Ye reclining in a dentist’s chair. “I spent, like, all the money for the commercial on these new teeth,” he mentioned. Ye next tells audience to “go to yeezy.com.”