Samsung introduced the Galaxy S25 Edge, a thinner model of its flagship smartphone.
Arjun Kharpal | CNBC
Samsung on Tuesday unveiled a slim model of its flagship smartphone in an strangely timed creation because it seems to be to conserve momentum in its cellular divison in opposition to an unsure shopper backdrop and U.S. tariff coverage.
The Samsung Galaxy S25 Edge is solely 5.8 millimeters slim and weighs 163 grams, making it probably the most thinnest smartphones in the marketplace.
Samsung mentioned the tool begins at $1,099 and is going on sale on Would possibly 30.
The creation comes slightly below 4 months later Samsung staged its annual flagship telephone creation for the S25 order. It’s abnormal for Samsung to creation a pristine high-end tool this quickly later the January match with the traditional timeline most often being the center of the while for the revealing of its unedited foldable telephones.
The exit highlights the South Korean tech gigantic’s want to capitalize at the good fortune of the S25 length because it faces emerging festival from Chinese language avid gamers and an unsure macroeconomic order.
Samsung reported ultimate future that it noticed a leap in earnings and benefit within the first quarter of the while at its cellular section due to robust gross sales of its S25 order.
Alternatively, Daniel Araujo, vp at Samsung’s cellular section, warned on an profits name ultimate future that smartphone call for is anticipated to cut in the second one quarter because of “seasonality trends” and forecasts might be “adjusted” additional because of international tariff coverage.
U.S. President Donald Trump’s “reciprocal” price lists took impact in April regardless that they have been paused in a while later. The White Space excused positive tech merchandise akin to smartphones and chips, offering some reprieve for corporations like Samsung and Apple. The U.S. and China in the meantime affirmative on Monday to inactivity maximum in their price lists on each and every celebration.
Araujo mentioned that the S25 Edge may just aid “sustain flagship-centric sales,” underscoring why Samsung has determined to creation the telephone now.
Apple reportedly running on slim iPhone
Thinner telephones have transform to be crazy for smartphone makers who’re hoping those units will attraction to society who need the flagship enjoy with out the dimensions of a conventional tool. Samsung’s S25 Edge has a 6.7-inch show, the similar because the Galaxy S25+, however it’s thinner and lighter.
The Samsung Galaxy S25 Edge on show all the way through a briefing on the Samsung KX pack in London, U.Okay.
“For the second half of 2025 ‘thin is most definitely in’,” Ben Wood, chief analyst at CCS Insight, told CNBC.
“Samsung is first out the gate with a slim design, but Apple is expected to follow in September, and the burgeoning Chinese brands such as Honor and Xiaomi probably won’t be far behind.”
Samsung may be trying to get ahead of its closest rival Apple, which is gearing up to launch a thin version of its flagship device dubbed the iPhone 17 Air, according to a Bloomberg file this while.
“It is hard to believe this is not a pre-emptive strike following the widespread speculation that Apple will have a thin iPhone in its next line-up,” Timber added.
