A after week iPhone 17 is held right through an Apple particular tournament at Apple headquarters on September 9, 2025 in Cupertino, California.
Justin Sullivan | Getty Pictures Information | Getty Pictures
Apple higher the creation worth of one among its iPhone fashions and changed some other with a pricer tool on Tuesday, as analysts and buyers extensively anticipated.
Apple’s iPhone 17 Professional now begins at $1,099. That’s $100 greater than utmost occasion’s iPhone 16 Professional.
Apple additionally changed utmost occasion’s $899 iPhone 16 Plus in its lineup with a unutilized thin-and-light tool known as the iPhone 17 Breeze, which begins at $999, or $100 extra.
Apple and its CEO Tim Prepare dinner have in large part controlled the Trump management’s price lists, and the corporate has effectively reoriented a lot of its provide chain to import iPhones to the U.S. from Bharat, in lieu of China, the place price lists are upper.
Nonetheless, buyers and analysts extensively conceived that Apple would carry iPhone costs as the corporate expects to spend over $1 billion this quarter on tariff prices.
Apple, as anticipated, attempted to melt the associated fee building up misspen by way of declaring that this occasion’s entry-level telephones now all include 256GB of cupboard, versus the 128GB that used to be same old on utmost occasion’s telephones. Apple didn’t point out price lists or anything else about the way it manufactures iPhones.
Apple fees customers extra once they get residue cupboard on an iPhone. Upgrading to 512GB of cupboard on an iPhone 17 Breeze prices $200 this occasion.
“iPhone 17 Pro starts at $1099, the same great price as last year’s 256 gigabyte iPhone 16 Pro,” stated Apple’s leading marketer Greg Joswiak right through the starting tournament.
Apple is even handed about elevating {hardware} costs within the U.S.
That is the primary presen that Apple’s entry-level Professional telephone has gotten a worth building up over $999 for the reason that debut of its predecessor iPhone X in 2017.
On Tuesday, Apple saved the creation worth of its entry-level telephone, the iPhone 17, secure at $799. Its maximum top class tool, the iPhone 17 Professional Max, didn’t get a bump both.
And Apple left costs the similar for the alternative unutilized {hardware} pieces it introduced on Tuesday. Its unutilized AirPods, which is able to translate conversations in actual presen, nonetheless retail for $249, the similar worth as the primary AirPods Professional price in 2019.
Apple additionally saved Apple Keep an eye on costs strong.
The Apple Keep an eye on Form 11 is $399 for the smaller model, the similar worth because it has had since 2018, when Apple used to be on Form 4, and Apple’s high-end game keep an eye on, the Extremely 3, rest $799 and up.
