YouTube launches weekly govern podcast listing to rival Spotify and Apple

YouTube is solidifying its playground in podcasts.

The corporate on Thursday introduced the forming of a weekly top podcast shows chart, rivaling the ones from Spotify and Apple.

Podcasts reminiscent of “The Joe Rogan Experience,” “Kill Tony” and “Rotten Mango” lately govern the YouTube chart.

Alphabet-owned YouTube stated podcasts earn multiple billion per 30 days energetic perspectives. The platform is essentially the most most popular provider for paying attention to podcasts, beating out Spotify and Apple, Edison Research stated in October.

Ben Meiselas, co-founder of The MeidasTouch Podcast, stated YouTube offer the most productive cost-per-mile, or charge in keeping with thousand impressions, than alternative platforms.

“YouTube just isn’t a place where you drop your content from other sources,” stated Meiselas. “We want to focus on making YouTube a channel the way people watch cable news.”

MeidasTouch has just about 5 million subscribers on YouTube and averages round 350 million perspectives a while. The podcast may be shared on Spotify, Apple Podcasts, Substack and Patreon.

Video podcasts proceed to be a dominating drive within the media terrain and feature been a prevalent point out at this while’s Upfronts.

Spotify has endured to extend within the length, paying out greater than $100 million to podcast publishers and podcasters international within the first quarter of 2025 and providing video assistance.

Alternatively, YouTube’s payouts to creators and quantity of customers produce the platform very important for podcasters in search of an target audience.

YouTube’s Weekly Govern Podcast Presentations Chart is best monitoring podcasts within the U.S. and shall be up to date each Wednesday, rating the displays by means of guard past.