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Sergey Brin issues to the place Google Glasses failed — and what Android XR will get proper

Balancing search, AI at Google I/O

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Sergey Brin issues to the place Google Glasses failed — and what Android XR will get proper

Google DeepMind Demis Hassabis and Google co-founder Sergey Brin sat for an interview at Google I/O.

Jennifer Elias

Google on Tuesday introduced that it’s getting again into the subtle glasses recreation, and co-founder Sergey Brin mentioned that this presen will likely be other. 

“I’ve learned a lot,” Brin mentioned Tuesday at a fireplace chat all the way through the once a year Google I/O developer convention. 

His look got here next Google introduced a partnership with Warby Parker, which noticed its hold be on one?s feet greater than 15% next the 2 corporations mentioned they plan to release a order of subtle glasses once later era. The glasses will likely be constructed on lead of Google’s Android XR, an running gadget for headset computer systems, and so they’ll come with Google’s Gemini AI associate that customers can talk with to keep an eye on the wearable units.

Brin’s feedback got here in an impromptu look at a convention chat scheduled between Google DeepMind CEO Demis Hassabis and journalist Alex Kantrowitz about “the future of AI and its impact on our world.” 

All through the chat, Brin mentioned that with the be on one?s feet of generative synthetic prudence, Alphabet is in a position to revive the speculation of Google Glass, the wearable units the corporate introduced in 2013 for $1,500. 

“I definitely feel like I made a lot of mistakes with Google Glass, I’ll be honest,” Brin mentioned, including that he’s nonetheless a large believer within the glasses method issue. 

“And now it looks like normal glasses without that thing in front,” he mentioned, relating to the eye digital camera that existed at the nook of the fresh Google Glass prototype.

Google co-founder Sergey Brin demonstrates Google’s pristine Glass, wearable web glasses, on the Google I/O convention in San Francisco, Wednesday, June 27, 2012. The target audience were given are living video feeds from their glasses as they descended to land at the roof of the Moscone Middle, the positioning of the convention. (AP Picture/Paul Sakuma)

Paul Sakuma

Brin attributed the failure of Google Glass partially to “a technology gap.” Since 2013 when Google Glass was once introduced, the corporate has evolved complex AI generation that powers Gemini, its flagship AI product and a key detail for customers to keep an eye on a wearable instrument.

“Now, in the AI world, the things these glasses can do to help you out without constantly distracting you — that capability is much higher,” he mentioned. 

Brin additionally mentioned that all the way through his first struggle on the Google Glass, he didn’t know anything else about provide chains and the best way to get the glasses to an affordable value level.

The Google co-founder’s feedback come as corporations race to compete for wearable glasses as a method issue for AI merchandise. Meta partnered with EssilorLuxottica, the maker of Ray-Prevent, to create subtle glasses that experience a digital camera for shooting pictures and movies. Apple is reportedly running on subtle glasses that utility augmented truth.

But even so Warby Parker, Google on Tuesday mentioned it’ll spouse with builders and instrument makers for Android XR, together with Samsung, Qualcomm, Sony, Xreal and Witchery Soar. Google’s annual developer convention additionally integrated various updates to its AI merchandise, together with a pristine high-end subscription provider referred to as Google AI Extremely, which prices $249.99 in step with while.

Google declares Android XR and their partnerships with Affectionate Monster and Warby Parker all the way through Google’s annual I/O builders convention in Mountain View, California on Might 20, 2025.

Camille Cohen | AFP | Getty Photographs

Glass was once first offered to builders and early adopters and received recognition most commonly amongst tech fans. Regardless of backing from Brin and fellow Google co-founder Larry Web page, the Glass mission by no means stuck on as a mainstream product. The integrated digital camera ended in fights over privacy, and the product changed into the butt of jokes on late-night television. The corporate attempted to re-launch it as an “enterprise” product, however Google in 2023 introduced that it could prevent promoting its Glass Undertaking subtle glasses.

Brin on Tuesday joked concerning the notorious skydivers that presented the glasses at Google I/O in 2012, which took playground at San Francisco’s Moscone Middle. On the presen, 4 Google staff skydived out of a airplane, are living streaming their bounce thru their Google Glasses.

“Honestly, it would have been even cooler here at Shoreline Amphitheater,” Brin mentioned, relating to the Mountain View, California, venue that’s these days worn by means of Google for the convention.

“But we should probably polish the product first,” he mentioned, which drew laughs from the target audience. “Then we’ll do a really cool demo. That’s probably the smart move.”

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