Billionaire Mark Cuban, Brandnew York Democratic Rep. Alexandria Ocasio-Cortez and creator Stephen King are all now on Bluesky. The social media platform is the brainchild of Twitter co-founder Jack Dorsey, who conceived Bluesky as a facet challenge inside of Twitter in 2019. Bluesky, which is not affiliated with Dorsey, is now its personal corporate, and following the U.S. election, the platform noticed an inflow of brandnew customers, maximum of who have been taking a look to escape X. Bluesky now has over 28 million customers, in step with the corporate.
“The growth numbers for Bluesky are wild, and I think it’s really because there’s this vacuum being left by old Twitter,” says Meghana Dhar, a strategic consultant and previous head of partnerships at Instagram and Snap Inc. “When Elon Musk took over Twitter and it kind of became X, things changed a lot, right? Content moderation changed. He changed the pricing options. So as he kind of navigated that transition, he lost a lot of people.”
“This is a platform that now seems to cater more pointedly toward right leaning or conservative users,” stated Salvador Rodriguez, deputy tech essayist at CNBC. “For folks who maybe don’t want to be presented with that kind of content so in their face, Bluesky is an area that, for all intents and purposes, the mechanisms are the same, but the vibe is completely different.”
Bluesky seems to be and feels a bundle like used Twitter. Customers can incrible cut posts and come with a photograph or cut video. They may be able to additionally have interaction with others’ posts by way of commenting, liking or reposting. Customers’ feeds include folk they practice, in addition to any alternative feeds they come to a decision to subscribe to. However not like standard social media platforms, Bluesky is designed to be decentralized and provides customers a better stage of keep an eye on over their knowledge and what content material they do or don’t see.
“We don’t control what you see on Bluesky … There’s no single algorithm showing you things. You can browse a marketplace of algorithms built by other people. You can build your own algorithm if you want to see just cats or just art, you can do that,” Bluesky CEO Jay Graber stated in an interview with CNBC in November. Bluesky additionally permits customers to export out any in their posts, likes and fans to alternative platforms must they make a choice to release Bluesky. Graber has stated this makes the platform “billionaire-proof.”
Bluesky recently does no longer host advertisements, which is the trade fashion of maximum social media platforms, however its management has no longer dominated that out as risk going forward.
“I’ll tell you what we’re not going to do for monetization. We’re not going to build an algorithm that just shoves ads at you and locking users in,” Graber stated. “That’s not our model. And so what we are going to do is give users better experiences, add new features, and then we’re doing a subscription model as well as services in the developer ecosystem. Because this isn’t just for users, this is for people who want to come build.”
However construction a social media platform is not any simple feat. Like many platforms prior to it, Bluesky has struggled with an build up of impersonator accounts and scammers because it’s grown. Bluesky recently said that customers submitted 6.48 million reviews to its moderation provider in 2024, in comparison to 358,000 reviews submitted in 2023. Keep tabs on the video to determine extra about Bluesky’s noteceable expansion and the demanding situations dealing with the corporate in an more and more fragmented social media marketplace.
