Former X CEO Linda Yaccarino takes helm at virtual fitness corporate eMed

Linda Yaccarino, the previous prominent government of Elon Musk’s social media platform X, is pivoting into fitness assist.

The virtual fitness corporate eMed Society Fitness on Tuesday announced it has appointed Yaccarino as its untouched CEO. EMed is growing a nation fitness control platform for the blockbuster weight reduction and diabetes medication referred to as GLP-1s, the corporate mentioned. It had raised a complete $22 million as of 2022, consistent with PitchBook.

Yaccarino, who rose rose to the manage of NBCUniversal’s world promoting trade earlier than becoming a member of X, will backup eMed identify “game-changing partnerships” and navigate complicated markets, the corporate mentioned.

“The healthcare industry has been disrupted by technology, but not yet completely transformed by it,” Yaccarino mentioned in a observation. “There is an opportunity to combine technology, lifestyle, and data in a new powerful way through the digital channels that impact consumers directly in ways that have never been done before.”

EMed is a part of the rising workforce of virtual fitness firms which might be seeking to capitalize at the sky-high call for for GLP-1s. Goldman Sachs analysts be expecting 15 million U.S. adults to be on anti-obesity medication through 2030, and so they expect the trade may succeed in $100 billion in annual income through that while.

Yaccarino stepped unwell from her function as CEO at X in July and didn’t reveal a reason why for her depart. EMed mentioned she is a “highly sought-after leader” with an “undeniable ability to negotiate new partnerships.”

“To be a leader in today’s healthcare marketplace, companies need to have a fearless tenacity that allows them to not only grow, but to also be brave enough to step forward and redefine an entire industry,” Yaccarino mentioned.

WATCH: Linda Yaccarino steps unwell as CEO of Elon Musk’s X next two years within the function