The Xiaomi 15 Extremely, within the foreground, and the Xiaomi 15 within the background.
Xiaomi
BARCELONA — Xiaomi introduced its unedited flagship smartphone on Sunday proceeding its push into higher-end gadgets because it seeks to problem marketplace chief Samsung.
The Xiaomi 15 and Xiaomi 15 Extremely are the newest pair of smartphones from the Chinese language era immense carrying the unedited chips and boosted cameras. They have been unveiled on the Cellular International Congress in Barcelona.
The Xiaomi 15 begins at 999 euros ($1,047) and the Xiaomi 15 Extremely begins at 1,499 euros ($1,571).
Each gadgets are powered via Qualcomm’s Snapdragon 8 Elite Cellular Platform, one of the most unedited processors. The 15 Extremely type additionally comes with the next spec digital camera and larger show.
“Xiaomi has been hugely successful of building its brand with affordable technology and but now it’s moving up the value chain as it moves more into premium devices and that’s well-suited to the European market where we see an affluent audience,” Ben Timber, leading analyst at CCS Perception, instructed CNBC.
In 2024, Xiaomi’s international smartphone shipments grew 15.4% year-on-year, outpacing competitors together with Samsung and Apple, consistent with the World Knowledge Company. The corporate’s international marketplace percentage rose to 13.6% from 12.5% in 2023.
Xiaomi began up in 2010 promoting low-to-mid value smartphones at very cut-throat costs. Since later it has expanded in a foreign country, striking a large emphasis on its Ecu foothold. Xiaomi has additionally constructed a portfolio of hooked up gadgets from TVs to smartwatches.
Extreme yr, the trade dived into the electrical automobile territory with the SU7, because it seems to diversify past shopper electronics. It even introduced the automobile to the Cellular International Congress in 2024, showing the automobile on the corporate’s immense sales space and making a buzz.
Francisco Jeronimo, vice chairman for information and analytics at IDC, mentioned the EV has given a spice up to Xiaomi’s logo.
“They are using the car as leverage to build on their brand which I think is a clever idea,” Jeronimo mentioned.
“They will grab a lot of attention with the car even if it’s not going to be available in Europe, but it’s that kind of innovation. And consumers understand that a brand that can build a car can also continue doing very good phones.”
A contemporary medication within the smartphone trade, mixed with the luck of the electrical automobile to this point, has helped gasoline a just about 300% stand in Xiaomi’s keep within the extreme twelve months.
Xiaomi’s stocks, which might be indexed in a Hong Kong, clash a file grand this month. The company is hoping to proceed that momentum with the unedited smartphones and the creation of the SU7 Extremely, a high-performance model of its electrical automobile that used to be introduced on Thursday.
Nonetheless, the corporate is going through a large problem within the smartphone territory at seeking to consume endured percentage clear of Samsung, particularly with alternative Chinese language manufacturers like Oppo on its heels.
“The problem is the premium space is now unbelievably crowded, and although all Android phone makers aspire to take share from Apple, the reality is if you’re going to grow in Android, you need to take it from another Android player. So that means for Xiaomi, they need to be eroding Samsung’s share,” CCS Perception’s Timber mentioned.
“But unfortunately, you’ve got 2 other big Chinese players in Oppo and Honor who are very very hungry to build share.”
