YouTube donating $15 million in LA wildfire leisure, assistance for creators days prior to TikTok forbid

Google and YouTube will donate $15 million to assistance the Los Angeles population and content material creators impacted by means of wildfires, YouTube CEO Neal Mohan introduced in a weblog put up Wednesday.

The contributions will wave to native leisure organizations together with Catastrophe Community Los Angeles, the American Purple Move, the Middle for Crisis Philanthropy and the Institute for Nonprofit Information, the blog said. When the corporate’s LA places of work can safely reopen, impacted creators will additionally have the ability to utility YouTube’s manufacturing amenities “to recover and rebuild their businesses” in addition to get entry to population occasions.

“To all of our employees, the YouTube creator community, and everyone in LA, please stay safe and know we’re here to support,” Google CEO Sundar Pichai posted on X.

The advance comes days prior to Sunday’s imminent TikTok forbid that has already discoverable content material creators start asking lovers to apply them on alternative social platforms. YouTube Shorts, a short-form video platform inside YouTube, is a competitor to TikTok, in conjunction with Meta’s Instagram Reels and the fast-growing Chinese language app Rednote, differently referred to as Xiahongshu.

“In moments like these, we see the power of communities coming together to support each other — and the strength and resilience of the YouTube community is like no other,” Mohan wrote.

YouTube’s contributions are in order with a bunch of alternative LA firms pledging multi-million greenback donations aimed toward helping staff and citizens impacted by means of the LA fires. Meta introduced a $4 million donation break between CEO Mark Zuckerberg and the corporate hour each Netflix and Comcast pledged $10 million donations to more than one assistance teams.

Disclosure: Comcast owns NBCUniversal, the mother or father corporate of CNBC.

WATCH: TikTok: What creators would do if the short-form video app is going dim