Amazon makes first foray into are living information with election evening particular hosted via Brian Williams

Amazon mentioned Thursday it plans to host an election evening particular anchored via Brian Williams, marking the corporate’s first foray into are living information protection.

The only-night particular will grant election effects and research on High Video initiation at 5 p.m. ET on Nov. 5, the corporate mentioned. Amazon emphasised it’s going to be a “non-partisan presentation” pulling knowledge from various third-party information assets.

Williams will supremacy the particular and interview analysts around the political spectrum. Audience is probably not required to have a High subscription to get entry to the flow.

“After 41 years in the business — from local news to network shows to cable news — this feels like the next big thing,” Williams, who left NBC Information in 2021 next a 28-year run, mentioned in a release. “And the global marketplace of Amazon is a natural home for this first-of-its-kind venture.”

Amazon has been more and more shifting into are living sports activities programming on its High Video streaming provider to be able to spice up subscriptions and pressure alternative income to its profitable promoting industry. In July, Amazon signed an 11-year rights offer to hold NBA video games initiation with the 2025-26 season. Amazon additionally streams “Thursday Night Football” video games and has the rights to flow some NHL video games.

Now the corporate is angling to put itself as a “growing home for news viewers.” It do business in streaming information channels on High Video, together with are living content material from ABC Information Are living, CNN Headlines, LiveNOW from FOX and NBC Information Now.

Disclosure: NBC and CNBC are categories of NBCUniversal.